Luxe carmakers bet on ‘affordable’ wheels
Luxury carmakers are driving up affordability to win over customers. As the industry passes through a challenging period, exacerbated by the pandemic and economic slowdown, companies such as Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxury car market — are now introducing ‘entry-level’ models to widen their appeal and attract a fresh set of buyers.
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Luxury carmakers are driving up affordability to win over customers. As the industry passes through a challenging period, exacerbated by the pandemic and economic slowdown, companies such as Mercedes-Benz, Audi and BMW — the German trio that dominate the Indian luxury car market — are now introducing ‘entry-level’ models to widen their appeal and attract a fresh set of buyers.
